BITB Magazine

War in the Middle East: Could Signal a Tectonic Shift towards Domestic Preferences in Indian Travel and Tourism

The conflict around Iran and the resulting instability across West Asia are beginning to produce consequences far beyond geopolitics and energy markets. One of the sectors now feeling the impact most visibly is Indian travel and ...

India’s Civilisational Mission: Converting rhetoric on Buddhism into economic reality

A concrete strategy to upgrade India’s Buddhist sites from isolated stops into a world-class civilisational hub is a diplomatic, economic and cultural need. For a civilisation that holds Bodh Gaya, Sarnath and Kushinagar within its sacred ...

Zanskar Unbound: Journeys to India’s Last Quiet Frontier

The River That Becomes a Road In the dead of winter, when the world retreats indoors, the Zanskar River does something extraordinary—it turns into a road. I remember my first step onto the frozen expanse during the Chadar Trek ...

The Case for Converting Old Buildings Into Hotels

When Buildings Tell Better Stories Than Hotels Built From Scratch  There is something about walking into a hotel that used to be something else entirely.  A tea factory in the Sri Lankan hills. A spy headquarters ...

On ATF, Don’t Miss the Plane Truth: Timely Reminder to Stop Considering Air Travel as Luxury

As a growing and aspirational nation, which has schemes such as UDAN, it is time to design policies that allow aam nagrik to fly easily. This won’t be possible as long as we see aviation as ...

Looking Back at Their Oberoi Days!

What is Feels Recalling your Learning, How Do you See Going Forward In a free-wheeling conversation, moderated amidst some lighter moments, as only Mohit Nirula could handle, the current CEO, Oberoi Group, was taking a group ...

The Living Archive: Awakening the Ghosts of Steel in Sair-e-Motorcar

The Museum as a Cathedral of Stasis In the climate-controlled halls of the Diljeet Titus Museum, history is not dead; it is suspended. To walk through these corridors is to enter a cathedral of material culture, ...

Bali: Flavour of the Season for Indians

It was during a family wedding in Bali, an island I was visiting again after 15 years, when the aesthetically discernible facelift and upgrading hit me. Right in the face — in a very tasteful, welcoming ...

Leela Hotels Executes Human Talent Incubation in Line with Projected Growth

A strategic initiative to build a future-ready talent pipeline and institutionalise service excellence and culture. Not a day too soon, as the industry needs human capital commensurate to its projected and promised growth. Best is to ...

Bridging the Digital Divide: Why Domestic Hotels Must Master the Basics to Survive the AI Era

The global vanguard is building 'agentic meshes' and cloud-native ecosystems. For domestic Indian hotels, the race is not about matching their complexity—it is about mastering the foundational digital stack that makes AI possible. 1. THE NEW ...

India’s Hotel Story is a Decades’ Long Growth Projection

In an informal conversation with Rajeev Menon, president, Marriott International for Asia Pacific (excluding China), based in Singapore, while he was in New Delhi recently, we discover the trends in Indian hospitality, how Menon sees India’s ...

India: One Country, 1000 Destinations

There is considerable debate happening, often in hushed tones. That India is not being promoted in overseas markets. That India is lagging behind its competitors in attracting the global tourism dollar. Nothing secret about it, Indian ...