Hilton (NYSE: HLT) have announced the signing of a strategic agreement with Regenta Hotels, owned by Royal Orchid Hotels Limited, to sign and open 125 Hampton by Hilton hotels in India. The partnership accelerates Hilton’s upper midscale expansion in India, where rising domestic travel and growing demand from the country’s expanding middle class are driving strong opportunities in the mid-market segment. The franchised hotels will primarily be developed across western and southern markets, including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana, joining more than 3,100 Hampton by Hilton properties trading globally.
Strategic agreements have become a key driver for Hilton’s expansion strategy in India, enabling the company to pair strong local operating expertise with its global brands and commercial engine. This partnership marks Hilton’s third of this nature in India, building on the momentum of earlier agreements that are accelerating development by setting franchise terms across a large portfolio of new developments at once.
Hampton by Hilton is the company’s largest brand by number of hotels and a pioneer of the upper-midscale segment globally. Named the #1 lodging franchise by Entrepreneur® for 17 consecutive years, the brand serves quality-driven travelers through an approachable, high-quality stay defined by its friendly and caring signature hospitality, known as ‘Hamptonality’, in 46 countries globally. Following extensive consumer research in India, Hampton by Hilton hotels in the country will feature design, service and amenities thoughtfully tailored to reflect local preferences while maintaining the brand’s trusted global standards.
Chander Baljee, founder chairman & managing director, Royal Orchid Group, said, “We are proud to partner with Hilton to scale Hampton by Hilton in India. Our portfolio is a healthy mix of owned, managed and franchised properties, and this partnership with Hilton will drive significant growth in the country’s mid-market hospitality segment. As domestic travel continues to grow and new economic centres emerge across the country, we see a significant opportunity to expand the Hampton by Hilton brand across cities in India.”
Hampton by Hilton hotels participate in Hilton Honors, the guest loyalty program for Hilton’s 27 distinct hotel brands. Members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.
– A Hilton report
