Meet two young enterprising entrepreneurs, Ankur and Arushi Lohani with a vision to create India’s largest health and wellness festival. The ideation and motivation for Find Your Fit was in Covid times as a hyper-local app meant for like-minded fitness enthusiasts to connect and find players. Today, they have pivoted to in-person sports and wellness events in Delhi NCR.
Ankur shares “Find Your Fit is a sports and wellness events company. We curate day-format, fitness festivals and sports tournaments. When it comes to sports, it’s primarily Pickleball and Padel. Idea is to create a wellness festival akin to Jaipur Literature Festival, but focusing only on health and wellness”. The two sisters grew up in a home where eating clean and prioritizing fitness and health was a way of life. Arushi adds that “we have grown up with very active parents who go for walks and do yoga every day. The idea of leading a fit and active life was ingrained in our minds at a very early age”.
They have always been inclined towards a healthier way of being and decided to turn this into a passion project. “Post Covid, people started caring a lot more about their health and nutrition, their diet. And that’s when that shift also happened for me”, shares Arushi. “The intention was always just for ourselves even, to find people who we can talk to about similar things and go for similar kinds of activities. So, the goal was always to build a community-based platform”. Post Covid, based on the feedback they received, people were wanting to step out more and increase interaction.
“We decided to pivot at the right time”. Find Your Fit, is now prepped to be a comprehensive and immersive fitness carnival in Gurgaon, targeting a whopping 3000-4000 people over 2 days. It is the first time it will be spread over 2 days. There are 4 fitness sessions, 2 panel sessions, 2 workshops (scheduled per day) and a daily music performance in the evening to close the day.
Ankur feels, “it is time to normalize health and wellness as something which ties in with your lifestyle. Our wellness carnival is an overlap of lifestyle and health and wellness”. In the past 2-3 years they have definitely seen an increased awareness for such a community and common interest in lifestyle. “We are seeing more and more people come for our events. 60-65% are women. Almost 25-30% are repeat customers. And it’s across different ages. So, we also see families coming together with their kids. Maybe just about 5% would be above 65 years of age. And the rest is all concentrated between 35 to 55years”, shares Arushi.
The Wellness Carnival is an annual event, held in February/March. And through the year they also continue with smaller events. Padel Palooza and Pickleball Palooza are Delhi’s first amateur-only tournaments in this space. It was launched only last September, but has had a higher trajectory than the Wellness Carnival also because of the love that people have for these sports right now. “The whole vision of the company is to make wellness and sports as social fun, easy and accessible. Our events include music, a DJ, a wellness bar and brands selling their products, explains Ankur. It’s a tournament driven format that is held every 6 weeks. The next is on 22nd March in New Delhi. Next, they plan to head to Bombay, Bangalore and Jaipur this year.
Future plans are to move into newer cities and countries and grow the brand and build the community.
To view the schedule and book for your tickets for the Wellness Carnival, visit https://findyourfitapp.in/events/the-wellness-carnival-event. Early bird pass starts at Rs 499. Cheers to staying healthy!
